Zero Page Rank (PR0)

Webmasters using the Google toolbar will sometimes see that they have pages that have a Page Rank of zero (PR


The term ‘Spam’ comes from a Monty Python comedy sketch set in a cafĂ©. All the dishes on the menu

The Power of Anchor Text

Problem I was searching Google using the keywords, surf shop: and in the top ten I found a site:


An algorithm is a procedure or formula for solving a problem. How do I know that? I went to Google,

On-Page Factors

On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in

Link Farms

Link farms are sites that link to other with the sole intent of boosting link popularity. Because Google dislikes links


Keywords (sometimes abbreviated to kw) are the words that users type into a search engine when looking for information on

Keyword Spam

Keyword spam is the excessive repetition of keywords on a page. It is usually done using ‘hidden’ elements that are

Keyword Density

Keyword density is the percentage that the target keywords make-up relative to the total text on a page, it is

Hilltop Algorithm

The Hilltop algorithm was proposed by two researchers working under the auspices of the University of Toronto. One of those