Search Engine Optimization Book

The ABC of SEO

The ABC of SEO (ISBN 1-4116-2251-0) is a concise and clear introduction to the art of search engine optimization. It presents current website optimization strategies, discusses their pitfalls and builds the foundations for long term success. Readers will discover how to get their website listed on the major search engines for free, beat their competitors, increase their search engine rankings and boost the number and quality of visitors.

The book is written in an informal style and is packed full of interesting facts and background to search engines and optimization. It will be of interest to anyone with a web site or who is thinking of establishing an eCommerce business. Some basic knowledge of the Web is assumed.

I wouldn't want you to just pitch in and buy this book so to give you a flavour of the ABC of SEO the first draft of the book is available online. Now you may wonder why you should buy the print version? Under the watchful eye of the editor the final text has undergone many corrections and revisions. The book available as a 171 page, 6"x9" perfect bound trade paperback.

Special Website Offer

Read these great reviews then buy the ABC of SEO directly from the publishers at the special trade price of ($14.95 + P&P).

The ABC of SEO is also available from most online retailers and can be ordered in any bookstore by quoting the ISBN: 1-4116-2251-0

Topics Covered

The ABC of SEO covers the following main topic areas:

Search Engine Algorithms, The AltaVista Search Engine, Anchor Text Optimization, Backlinks, Website Bans by Search Engines, Black-Hat SEO Techniques and Pitfalls, Website Cloaking, Beating your Competition, Optimizing Content Management Systems including forums and blogs, Optimizing for Content Targeted Advertising, Database Driven Content and Search Engines, Getting Listed in Web Directories, Domain Cloaking, Creating Doorway Pages, Duplicate Content, Entry and Exit Pages, Google's Everflux The Florida Update, SEO and Forums, The Google FreshBot, The Google Search Engine, The Google API, Hidden Pages, The Hilltop Algorithm, Inbound-links, Internal-links, Jump Pages, Keyword Optimization, Keyword Density, Link Farms, The LocalRank Algorithm, Misspellings, The Microsoft Network Search Engine, News-feeds, Off-Page Factors, On-Page Factors, The Effect of Outbound-links, Paid SEO, Page-Jacking, PageRank Explained, Search Queries, Recycling Domains, Robots and Spiders, The Google Sandbox, Search Engine Results Pages (SERPS), Site Maps, Site Rank, Search Engine Spam, Search Engine Optimization, Stem Words, Stop Words, Search Engine Toolbars, The Topic-Sensitive PageRank Algorithm, Traffic Analysis, Uniform Resource Locators, Validation, Web-authoring tools, Cross Linking, The Yahoo! Search Engine, Zero Page Rank

Review Copies

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