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Cloaking

Cloaking describes the process of returning different content depending on whether the visitor is a search engine spider or end user. The content seen by the robot indexing the site can be highly optimized for that search engine and may even be completely different from the page the user will see. Search engines do not like this kind of manipulation of their results and cloaked pages can result in a ban. A software business selling spyware, was kicked off both Google and Yahoo! when, they claim, their SEO company used cloaking to optimize their site. All the more reason to understand the techniques any paid SEO outfit may be thinking of using.

Cloaking

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