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AmazonAmazon.com is probably the main channel for Print on Demand sales. The first thing you will want to do is update the description of your book, provide cover art and reviews. The publisher information for Lulu books is as follows: Publisher: Lulu.com In general Amazon takes about 5 days to process this information. Sales RankAmazon sales rank gives an idea to authors how their book is doing on Amazon. No-one knows exactly how the process works but every time a book is bought the salesrank drops - normally to a figure around 35,000. If there are no further purchases the sales rank then drops back. The lower the figure the better. Foner books provides some more information on sales rank: http://www.fonerbooks.com/surfing.htm They estimate that an Amazon sales rank of 1,000,000 translates into a single sale every other month. A sales rank of 100,000 is probably 3 books per week. Sales rank is used when ordering books returned by a search, so a good sales rank is important. Amazon ToolsAmazon provides a number of tools to help you promote your book. Search Inside the BookNormally when customers search on Amazon.com the search engine lists books based on author, title and keywords supplied by the publisher. Search Inside the Book actually takes a physical book, scans and converts it to text and indexes the actually content of the book. Searchers can view the current page and a limited amount of content from the book. This means that your book will be returned in a much wider range of search results. It also lets customers get a feel for the content and style of your book. It is currently taking Amazon several months to process books so get a copy to Amazon as soon as your ISBN is assigned. http://www.amazon.com/exec/obidos/tg/catalog-guide/guide/-/506469/102-7304288-4428143 Remember that it is possible for people to access the whole content of your book via this process so if you have an issue with this do not apply for the programme. ListManiaYou can create lists of your favourite books. These are shown to users who access one of the books on your list. You should create a list themed around the book(s) you wish to promote and add competitor books to this list. You should mix popular and unpopular books to give your list a reasonable chance of being shown. So You'd Like to...These are "how to guides" that describe a given subject and tell people what books they will need to read up on the subject. Highly themed they also get ranked in the Google search engine. You should include your book in the top three items promoted. These guides get shown at the bottom of the page when someone accesses one of the books on the list. If there are more than three guides for a given book your guide will not automatically be shown. ReviewsPeople who have bought your book can review it on Amazon. Each of the Amazon's maintains its own review area. Encourage people to post reviews - this information should be honest and grow organically as "spam" reviews do get reported to Amazon. Amazon.co.ukWhereas uploading your image to Amazon.com seems to get it across all the baby Amazons the same is not true for book descriptions for Amazon.co.uk. You will need to upload this information separately.
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