You need to develop the right marketing plan to achieve your business goals as soon as possible. You have to follow the best practices when it comes to SMS text message marketing so that you can achieve these goals easier. We will let you know more about this today.
Segmenting Your Audience with SMS Marketing
You should segment your audience because this will allow you to get a higher CTR or click-through-rate. This is important because a high click-through-rate will positively impact your bottom line right away. Your potential clients will perceive the usefulness of your messages, and they will be very happy that you sent them the right message. Sending the right message to the right audience is paramount if you want to succeed in the important field of SMS marketing. So relevancy is paramount here, and you need to keep this in mind at all times too.
You have to ingrate your CRM platform with your SMS marketing campaign. So take a look at the demographic data of your target audience along with purchase history. This will allow you to get a clearer picture of the things that you will get here. Tracking is also important, as this will allow you to know more about the engagement level of your target audience right away. Remember also that your SMS marketing campaign needs constant attention and improvement. In SMS marketing, timing is truly everything. You need to pay close attention to two important aspects of timing here if you want to get the most out of your SMS marketing campaign right away.
Your message needs to have a time frame for action. It means that your audience has to know that there is limited time for them to take full advantage of your offer. If they know that the deal will expire soon, they will be more willing to take action as soon as possible. Let`s give you another example of this. Say that someone has completed a purchase. You can send him a message right away with a link to related products.
The open rate of an SMS message is truly staggering. You will get about 70% open rate, which is truly amazing. Say one of your customers is a regular consumer of your products, but he or she has stopped dropping by your store. What can you do? You can send her an SMS message with a deal she cannot refuse. This will allow you to make this customer a loyal one, which is one of the best things that might happen to your organization. The bottom line will be happier again if you do this on a regular basis with a lot of your past costumers.
Your past customers are a gold mine of suggestions and ways to improve your venture. So ask for feedback as soon as you can because your customers will give it to you right away. This will allow you to take your enterprise to the next level in a short period of time. You need to know how much money each customer is spending on your store. So this will allow you to pick up some VIPs to send them exclusive offers based on their loyalty and longevity.
Your message should carry the meat of it right away, meaning in the first 100 characters. Remember also that you just have 160 characters to say what you want, so this is extremely important for you to bear in your useful mind. Your messages should be to the point stating easy-to-follow instructions right away. The deal should also expire soon. But don’t send any kind of triviality to a client because they will feel bothered right away. You have to send them something useful as soon as possible. What you have to do is send offers that you think they will be truly interested in. This should be true for all of them.
Remember that SMS marketing is here to stay for the long run, so you need to pay close attention to the things this marketing tactic can do for you today. This will allow you to take your marketing plan to a whole new level, which is truly important for you to do so. Now take action and make things happen as soon as possible too.